10 Most Memorable Advertisements in India !!!
A peep into the depths of the advertisement world in India over the past few years to find the most striking products/services that made a significant contribution and difference into brand building would lead us to stars of the advertisement world.
The omnipresent Bajaj scooter and its ‘Hamara Bajaj‘ advertisement turned highly successful and struck the right chord with millions of Indians.The advertisement stirred the masses and reached the nooks and corners of the households of the country establishing a brand image of faith and trust.
The initial ad of ‘Dhara Dhara shuddh Dhara ’would stir many a emotions and remembrances of people as will the oil and the jalebi shown in the advertisement. Yes the Dhara cooking oil was one brand that came out with this interesting and involving advertisement. This followed by the Dhara Health campaign an instant hit with the households as it featured the ‘My Daddy strongest’ concept, a concept much adored and liked by many a people.
The first thing that would come to your mind when you hear the name of TVS Pleasure is ‘Why should boys have all the fun?’ The product carved out a different niche for itself with the segment being targeted upon the female section of the society. Such kind of a brilliantly poised ad helped in letting the industry conceptualize of the idea behind the brilliant campaign.
Nirma Industries started in Ahmedabad, Gujarat and fed customers with the brilliantly devised advertisement of “Sabki Pasand Nirma”. In the initial days the media was bombed with the campaign “washing powder Nirma, washing powder Nirma, doodh si safedi……”. This kick stirred the consumer demand. People started asking for Nirma and the demand reached its peak.
Lifebuoy was yet another brand which made a huge difference in the mindsets of the people and if you aren’t familiar with Lifebuoy soap by Unilever, then you are probably not from Asia where it’s #1 in its category. One of Unilever’s oldest brands it positions itself as the soap that saves lives.
Lifeboy was first launched in 1895 and was in the shape of a hard rectangular bar, red in color. It had launched a campaign using emotional branding amongst people. Lifeboy called its campaign a “Fight against germs” which soon became much accepted and huge response came from the public.
The one brand that touched our lips and came to be known as the “Yehi hai right choice baby”; Brand – Pepsi. Pepsi in India created a niche for itself by this advertisement and followed it with “Ye dil maange more”. The taglines being easily related to by the common masses attributed it with huge success creating brand loyalty for the company in the consumer’s mindsets. Featuring Sachin Tendulkar in its ad campaign further added on to create the ripple effect.
Another soft drink which flooded the televisions and print media with advertisements the “Jo chhe ho jaye enjoy, Coca Cola” campaign. It appealed both at the product as well as at the emotional level to the people in general. This was followed by the “Thanda matlab Coca Cola” and the recent “Open Happiness” campaigns. As a thirst quencher people always would want something cold to drink and Coke made good use of this idea and it appealed to the masses too.
Amul, the taste of butter that India knows to be its very own is a super brand because it has dominated this segment since the very beginning and has instilled a huge follow up in terms of brand loyalty that makes it different and special. It has also kept itself updated over the years. In 1956 with “Purely the Best” and the ad “Utterly butterly Amul” in 1966 Amul has kept itself updated and up selling.
This company formed in 1984 by the collaboration of Hero and Honda gave India the first bike with four stroke engine. It tapped rural India by the ‘Har gaon har angan’ campaign and integrated markting was the key to its success. Product differentiation played a major role in its success with modern segments like Karizma holding a punch line of ‘Always Game’ and the CBZ Extreme holding the punch line ‘Thinking is such a waste of time’. Public service advertisement ‘desh ki dhadkan’ payed its magic and the common man could easily associate with it, just what hero-honda was desirous of.
Fevicol can attribute the reason for its success to its ad ‘Fevicol ka jod hai tooteega nahi’. Fevicol made catchy ads like- a mother being worried about her child laces him besiade a box of fevicol and the child does not move at all. Similarly a married couple travelling in train where a guy wanted to reach out for a beautiful girl across could not do so as he was sitting beside a fevicol tin. The ads were liked by the public and the brand did make its mark over time.
The ads mentioned have been a minuscule picture of the numerous successful advertisements that have run through times affecting peoples’ lives. Such has been the effect of the use of advertisements that it is believed that ads are the best ways to penetrate homes across states and across the nation.
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