Google has launched a new campaign to assist Indian women get online. In a research done by IMRB, three key... Read More

To borrow a quote from Douglas Adams Hitchhiker’s guide to galaxy “Orbiting this at a distance of roughly ninety-eight million... Read More

What is a brand? The American Marketing Association defines a brand as a “name, term, sign, symbol, design or a... Read More

A brand is an offering from a known source. It takes years for a company to build its brand image... Read More

On 15th November 2013, shortly after IBM bought Fiberlink, Oracle- the software giant, announced acquisition of Bitzer Mobile, a mobile solutions firm... Read More

Replacing the Win-CE operating system, Microsoft is now ready with the new metro interface operating system, exactly that’s Windows phone-8.... Read More

In today’s world, where people are ready to sell a thousand lies before they sell a product, Philip Kotler seems... Read More

Social Media marketing refers to the use of social media to complement an organization’s integrated marketing strategy. With the internet... Read More

Importance of Social Media on E-Commerce: Social Commerce Social Media is Omnipresent; let it be the first phone of a... Read More