Google Glass – Demystified!


The days are not far when “Innovation” can be synonymous to Google. Google has the tag of being one of the most innovative companies of the globe. From providing search engines to google maps and google earth, it was in news for creating an innovation that would transform the world of internet via balloons and drones. Once again the California based company has created a buzz by introducing a world-class innovation that can transform the entire computing and technology industry- Google glass !!


Google glass is a wearable eye-glass frame like device which is capable of feeding data in glass via smartphones, PCs, laptops as well as internet connectivity. The glass is made up of Titanium which is bendable. The developer version was released in Feb 2012 while consumer version is set to release in 2014. The introductory price is set at USD 1500. It works on Android 4.0.4 platform, has 1 GB in-built memory, 16 GB Flash memory for storage.

Glass uses many existing Google applications, such as Google now, Google +, Gmail along with third-party applications Evernote , Skitch, The New York Times and Path. The peculiar aspect of Glass is that it switches off automatically to save battery. It supports 3G connectivity, has Wifi and Bluetooth. It has got track pad on right to scroll and tap to make selection.  Glass can be used as a translator and interpreter. Just command it saying “Ok glass what is Good morning in Japanese”. The features does not end here. It is also capable of transforming into camera and video recorder. A 5 Mp picture with sharp quality and 720 pixels of video recording is good enough for users. It has got some Artificial Intelligence and can respond to voice commands. The command can be given in two ways. Track pad on right to scroll and tap it to make selection. Next user can give voice command – “Ok glass give me the direction, ok glass translate the word in Japanese”.

There are two sides in a coin. Everything has both pros and cons. Despite being a product that can be imagined in sci-fi world, this device is not free of flaws.  Users cannot wear for long time since it causes eyestrain. Wearing Google glass in public can have privacy issues since there is no LED on glass display .Titanium band is very strong and bendable but cannot be put in pockets. The speaker does not provide loud voice. You cannot watch video, do full-fledged search and browse net. It does not have cellular connectivity. To add to its woes, it has low battery backup of just 3 hrs on continuous use. While giving command you need to speak clearly.


It can post to Facebook, but you cannot read other’s updates in your news feed. The menu on the device is difficult to control at times between using voice and touching the sensor. To use Glass flawlessly, you really need to master a collection of one and two-finger gestures. Compared to a touchscreen, it takes longer to learn the functionality to use. First-time users can’t build this mental model fast enough and gets confused.

People from all over the world are excited with this new product. They believe that it will revolutionize the entire computing industry be it from Laptops to smartphones. Not only that, it has the power to transform lives by simplifying every activities. It is sure to give tough competition to Apple and Samsung. People believe that Google will gradually modify the product and minimize its cons aspect.

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Utsab Shrestha

The author is pursuing Masters in Business Administration from Symbiosis Institute of Business Management, Pune.'

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