Why is Innovation so Important to Compete?

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In reality, innovation management is really just a form of looking into the future, being creative and imaginative so that you can carve out a new niche before your competitors.

Business must look ahead, not behind. It’s not just the big companies that need to do this. Every business must innovate to compete. They must create new products and services for new markets. They must be creative, and come up with new ideas that never would have been thought of before. This is the new management paradigm. Get used to it, it’s not going away anytime soon. Here’s what will happen. Everything will speed up. Processes, functions, data, inventory turns and speed to market, will force employees to learn a whole new language called innovation. Business as usual doesn’t cut it any more. Enter innovation management.

Consequently, a massive paradigm shift in how business is conducted has paved the way for an environment that desires more and demands more. In the online environment, everyone communicates more, and in more ways, shares more information, creates more content, trashes more, stores more, and buys more of just about everything a human or business could possibly want. People and businesses also have more friends in their contact list. Businesses around the world are more connected than ever before. Just ask any company how many smartphones they have, how many tablets and laptops they have, how many virtual meetings are held with clients, and how many emails and text messages are sent. Oh, and we haven’t even talked about the use of social technologies. Being connected is probably the most powerful influencer of innovation. There are many reasons for this.

The immediacy and accuracy of real-time data transfer has become the norm. We now have the ability to share and connect with people, groups, and companies around the world. The quality and ease of use of digital media is not just for professionals any longer. Online learning and the global reach of it have changed the face of learning. Mobile technologies, cloud based storage, computing, medicine and space have continued to amaze us year after year. The list could go on. Some form of innovation touches every aspect of our life.

In my opinion, innovation is also required to be competitive today and tomorrow. Managing that expectation and deliverable is critical for sustainable growth to occur. In thinking about sustainable growth, I spoke with Kevin Wells, Executive Vice President, Global Market Development for Reach Analytics. Kevin’s comments were quite telling when discussing how to predict innovation for growth purposes. How do you predict innovation, and also leverage predictive analytics so that your business can use that information to create growth?

The Future is Not Like The Past
It’s no longer the speed of business that creates challenges. It’s the speed of disruption that is permeating our business models in seemingly every possible way that is causing businesses to rethink how they operate. The speed of disruption is also the trigger that is causing entire industries to think about how to re-purpose what they have, and redefine a new sense of the brand. They are realizing their current model may not be sustainable. Welcome to the new business paradigm. Welcome to innovation management.

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Annie Steffi Sydney

The author is a computer science engineer and she is currently pursuing MBA. She has received many National Awards in different fields.She has a passion for writing, social service and Bharatanatyam.

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