Sonali Lalvani Bulchandani – CEO and Founder toniQ Accessories


downloadSonali Lalvani Bulchandani – CEO and Founder toniQ Accessories has worked in the retail industry for the past 15 years starting her career in Dubai as a fashion buyer for Splash, a part of the retail conglomerate  of the Landmark Group ( The Landmark group has a presence in over 1600 stores and is the largest retailer across India and the GCC). As a buyer, Sonali was part of a team responsible for the planning, souring and buying for an in-house apparel brand with over 1000 new Styles produced every season.  Post her stint as a buyer, she was promoted to head up the Marketing and PR division of Splash with roles that included introducing the brand to new International markets, creation of brand strategies for both in-house and international franchisee brands ( Lee Cooper,Bossini, Newlook, Reiss) press relations and being the spokesperson for the company.  She was also part of the team that introduced Bossini and Kappa into India.

Sonali returned to India in 2005 and joined RMZ, Bangalore’s largest Commercial real estate company, heading up the retail mall division to launch large format Shopping malls across the south. Her role was to lead and direct the team on Mall planning, leasing and overall mall strategy. She was also responsible for the Marketing and PR for the company.

In 2009 she was the receipt of the prestigious award “Women Super achievers in Retail” from the Asia Retail Congress and was among 10 women in Asia and the youngest that year to win the award.

In 2010, Sonali launched toniQ with her sibling Sohel Lalvani.  At toniQ her role is as the CEO and heads up sourcing, buying, Inventory management, finance and marketing of the brand.Untitled

In the short span of 3 years the brand has grown to a presence in 14 cities across 45 stores.  In addition, the brand retails across all major E Commerce retailers like Jabong, Myntra, Limeroad, Flipkart and Amazon. The plans are to now look at the overseas market as well as expanding the presence of the brand online.

Sonali founder toniq accessories is married and currently works and lives out of Chennai.

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Amisha Singh

Avid Blogger, Digital Marketing Enthusiast, Entrepreneur, Product & Project Strategist, Nature Lover, Foodie.