Tag Archives: marketing

Emotional Branding Vs Doppleganger Brand Image


A brand is an offering from a known source. It takes years for a company to build its brand image and to get acceptable reputation of its own. The American Marketing Association defines a brand as a “name, term, sign, symbol, design or a combination of them, intended to identify the goods or services of […]

3.0 – A Value Driven Development


In today’s world, where people are ready to sell a thousand lies before they sell a product, Philip Kotler seems like God on earth. His ideologies range from customer satisfaction to consumer values, instilling a ray of hope in this trust-less planet. Walking into a shop, in hopes of finding a good quality product at […]